ISLE OF MAN TT RACES: STRATEGIC DIRECTION DELIVERING GROWTH AND OPPORTUNITY
The 2025 Isle of Man TT Races have concluded, with strong indicators of another successful year for the world’s greatest motorsport event. Despite continued weather-related challenges, the TT once again demonstrated its resilience and enduring appeal - delivering high travel volumes, expanded global reach, increased commercial revenue, record numbers of volunteers, and continued progress towards long-term sustainability.
Sarah Maltby MHK, Political Member with Responsibility for Motorsport, commented:
“Once again, the Isle of Man TT Races has proven its strength and importance, not just as a motorsport spectacle but as a key part of our Island’s identity and visitor economy. I want to thank every single person who played a part this year - especially our incredible volunteers. From marshals to medics, and from officials to competitors and teams, the dedication of all involved was fundamental to delivering another safe and memorable event.
“Despite the weather-related challenges, the race organisers delivered a strong race programme for fans to enjoy, which drew tens of thousands of visitors, and produced a range of positive outcomes the Island should be proud of. There is much to take forward, and we are already looking ahead with optimism.”
Passenger data released by the Isle of Man Steam Packet Company showed a 5% increase in ferry passengers carried compared to the previous year, while air travel remained resilient throughout the TT period with over 51,000 passengers carried through the terminal . These early indicators suggest progress towards the TT’s current objective of growing attendance to 50,000 visitors annually is within reach. This year's visitors numbers are expected to exceed the figure of 47,000 from 2024, which in itself was the highest number for over 15 years.
The TT continues to benefit from strategic schedule changes introduced in 2023, which have helped reshape travel patterns and increased bed nights across the two-week programme, significantly increasing the economic benefit the TT generates for the Island. The event’s evolution is not just in how it races, but in how it delivers value - to fans, partners, and the Isle of Man as a destination.
TT+ now boasts over 337,000 freemium subscribers
DIGITAL FIRST
The TT’s digital presence continues to grow at pace. The TT+ Live Pass once again saw strong sales, with an increase in the number of purchases via the TT+ apps, offering immersive race coverage to fans around the world. The streaming service now boasts over 337,000 freemium subscribers and features more than 750 videos, including over 30 years of archive content through the TT Rewind series.
Since launching the Digital Broadcast Strategy in 2022, the TT has revolutionised how it connects with audiences - offering live coverage, exclusive video features, and long-form storytelling. This content-led approach has helped build a global following of more than 2 million across social media, with the official YouTube channel alone generating over 30 million video views annually, as well as over 2.6 million views or listens of The TT Podcast.
Crucially, digital engagement is driving interest in attendance. Recent survey data confirms that TT+ viewers are increasingly inspired to visit the event in person, demonstrating a clear link between online exposure and tourism growth, particularly with international audiences.
Notably, and most impressively, almost all TT digital content is created by Isle of Man-based businesses - showcasing the Island’s technical expertise on a world stage and creating jobs across the creative industries locally.
DRIVING LONG-TERM SUSTAINABILITY
At the heart of the TT’s strategy is a clear focus on long-term financial sustainability. Revenue from a growing official licensing programme continues to support the development of the event. Alongside this, the TT’s strengthened portfolio of official commercial partnerships provides brands with a unique opportunity to align with a loyal and passionate global audience.
Together with income from hospitality, ticketing, and broadcast rights, these commercial streams have reached record levels in 2025. More than just revenue generators, they are enablers - supporting the TT’s continued growth as a global sporting platform.
INCREASED FAN PARK CAPACITY
ELEVATING THE FAN EXPERIENCE
TT 2025 saw major investment in the Monster Energy Fan Park, which underwent a full redesign. Capacity increased from 3,500 to 5,000, creating a more spacious, accessible, and welcoming environment.
New seating areas and improved flow throughout the site enhanced comfort, while a refreshed Trackside Bar and expanded hospitality offering contributed to a more dynamic and enjoyable atmosphere. The Fan Park also hosted live recordings of The TT Podcast, adding another interactive layer to the visitor experience and deepening the connection between digital content and attending fans.
STRENGTHENING DIRECT COMMUNICATIONS
Spectator safety and direct communication took another step forward in 2025 with the relaunch of the TT WhatsApp Infoline. The channel attracted over 68,000 followers and provided real-time public information updates, including schedule changes, road closure information, as well as weather warnings and healthcare signposting to both residents and visitors.
A post-event survey revealed that 97% of users found the service useful or very useful, reaffirming its value as a reliable source of time-critical information. The use of the channel was part of a strategic shift away from using social media for urgent updates, recognising the algorithmic limitations of these platforms, and instead prioritised the WhatsApp Infoline and the official TT website for accurate, timely communications.
The spectator safety campaign featuring 'The Tourist' and TT winner Richard ‘Milky’ Quayle ran across a multitude of platforms and captured the attention of many new and returning fans,. Widely distributed across social media, the Isle of Man Steam Packet Ferry service, radio, and live coverage, the video helped deliver clear safety messaging to fans, in a fun but engaging manner.
UNLOCKING GLOBAL POTENTIAL
One of the most significant developments in 2025 was the announcement that Amazon MGM Studios has picked up a TT docuseries and feature film package. Produced by Channing Tatum’s Free Association, Brad Pitt’s Plan B Entertainment, Mediawan Entertainment 360, Jason Keller and Box to Box Films (Formula 1: Drive to Survive), the project is expected to significantly enhance the global reach of the TT.
The documentary series will not only showcase the drama of the racing but also shine a spotlight on the Isle of Man’s landscapes, culture and community - with the potential to position the Island as a compelling destination for screen tourism and reinforcing its status as the spiritual home of motorcycle road racing.
RECORD NUMBERS OF VOLUNTEERS
Delivering the Isle of Man TT Races is only possible thanks to the commitment and professionalism of its extensive network of volunteers, including the medics, marshals, and officials who form the backbone of the event.
This year marked a significant milestone for the TT’s dedicated marshalling community with a record number, nearing 2000 marshals signing on prior to the event. Volunteers travelled from around the world to take up positions across the 37.73-mile Mountain Course, enabling the races to run safely and efficiently. Their presence is a powerful reflection of the passion and commitment the TT inspires, and their role continues to be central to the event’s future.
Recruitment, retention, and training of marshals remains a strategic priority, with ongoing work to support recognition including revisions to the marshals rebate scheme thanks to the Isle of Man Steam Packet Company - all helps to acknowledge the vital contribution made by every individual in orange.
LOOKING AHEAD
Tim Johnston MHK, Minister for Enterprise, added: “To see indicators pointing towards what could be another year of increased visitor numbers despite the weather reaffirms the strength of the TT’s strategic long-term approach. The decision to change the schedule continues to deliver bed nights and strengthen the growth opportunities over the weekend race periods.
“Digitally, the TT is going from strength to strength. With the docuseries and film package picked up by Amazon MGM on the horizon, we’re not just attracting motorsport fans, we’re introducing millions of people to the Isle of Man. That kind of visibility presents huge opportunities - not just for the TT, but for the Island’s future as a visitor destination.
“Our commitment is clear: build a sustainable, globally relevant event that delivers for fans, partners, and the Isle of Man. That means continuing to listen, adapt, and invest in what makes the TT unique.”
DATA DRIVEN: INSIGHT THAT SHAPES THE FUTURE
As the TT continues to evolve, the promoters remain committed to data-led decision making. The event’s success is rooted in understanding its audience, and listening to fans is central to shaping the future.
Surveys will continue to gather insights across a range of topics, including the Fan Park experience, TT+ broadcast engagement, and broader tourism and visitor behaviours. These findings, drawn from both residents and travelling fans, will continue to be a guide for innovations across all areas of the event.
As planning begins for 2026, the Isle of Man TT Races remain one of the world’s greatest motorsport events - pushing boundaries, connecting audiences, and delivering lasting impact for the Island and its global community.
