ISLE OF MAN TT RACES ANNOUNCES TW STEEL AS OFFICIAL WATCH PARTNER
The Isle of Man TT Races has confirmed a new Official Watch Partnership with leading watchmaker TW Steel. The collaboration will see a striking new collection of Official TT watches launched ahead of this year’s event.
Synonymous with motorsport, precision and bold design, TW Steel brings its global reputation and extensive experience to the TT, a race where time is everything. From the start line to the stopwatch, time defines victory on the TT Mountain Course, where winning margins are measured in tenths of a second and records are etched into history.
As the Official Watch Partner of the TT Races, TW Steel will introduce two exclusive timepieces that celebrate the 2025 Isle of Man TT. Designed with TT fans and collectors in mind, the official watches will be available globally via TW Steel’s online platform and selected retailers, offered at two distinct price points to ensure accessibility while delivering premium design and detailing.
TW Steel has a rich heritage in motorsport, having partnered with some of the world’s most iconic racing teams, riders and championships. This new TT collection continues that legacy and honours the spirit and spectacle of the world’s greatest road race.
Paul Phillips, Head of Motorsport, Isle of Man TT Races, commented:
“We’re excited to welcome TW Steel as the Official Watch Partner of the TT Races. They have a strong pedigree in motorsport and a proven track record of creating high-quality, desirable watches. This is the first in a number of new premium partnerships we’ll be launching. We’re committed to expanding the TT’s product portfolio with meaningful collaborations that give fans more ways to connect with the event in exciting and lasting ways.”
Jordy Cobelens, Founder & CEO of TW Steel, added:
“We’re super excited to become part of this legendary race series. The Isle of Man TT is truly iconic in the world of motorsport. At TW Steel, we’ve built a legacy of high-profile partnerships, from Formula 1 to MotoGP and WRC, and worked with amazing ambassadors. Adding the TT to our racing portfolio is a fantastic next step. We’re proud to create standout timepieces that celebrate the thrill, history and prestige of the TT.”
The official TT x TW Steel watches will be revealed ahead of TT 2025 and will be available via shop.iomttraces.com and TW Steel’s global sales channels. More details to follow soon.
